Category: Content marketing

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Digital trust is the confidence that consumers place in their banks’ digital channels. For neobank chief marketing officers, the first step of building trust for relative market newcomers is raising brand awareness. To that end, neobanks like Current emphasize how they’re distinct from large banks in their ad campaigns. Current, for instance, has run campaigns in New York with the tagline, “What do you think we are, a bank?”

Insider Intelligence talked with Adam Hadi, vice president of marketing at Current, about how marketing a neobank differs from promoting a traditional bank, how high retention among banking custome…….

Learn how to use content marketing for inbound marketing to get more leads and sales.

It’s easy to get discouraged when content marketing isn’t working, but there are a few simple things to do to make it more effective and hugely profitable in the long run. In this guide, learn how to use content marketing for inbound marketing to get more leads and sales.

1. Give Readers What They Want

The first step is to give readers what they want. This means creating content that’s valuable, insightful, and engaging. Ultimately, the content needs to be truly helpful and interesting for people to read it and share it…….

DUBLIN, December 22, 2021–(BUSINESS WIRE)–The “Marketing Automation Software Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021-2027)” report has been added to ResearchAndMarkets.com’s offering.

The global marketing automation software market was estimated at USD 3.6 billion in 2020 and is expected to be USD 11.46 billion in 2027, registering at a CAGR of 17.67% through the forecast period (2021-2027). Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.

To keep the businesses updated with the recent technolog…….

Jessica Zandan has been promoted to managing editor of The Sun Chronicle.

Zandan, 40, now leads the newsroom operation, which includes news, sports, photography and digital, as well as coordinating efforts for special projects across editorial, advertising and circulation.

The appointment was made in the fall by Executive Editor/General Manager Craig Borges.

The position has been unfilled since Borges was promoted to executive editor/general manager in 2019.

“The Sun Chronicle, like all media, has faced many challenges over the past several years and Jessica, throug…….

Losing fewer customers and depending on advertising less should be the top New Year’s resolutions for SaaS companies in 2022.

Software-as-a-service (SaaS) companies are a segment of the ecommerce industry. Their subscription-based digital offerings can be profitable. But the SaaS model also has challenges.

1. Cut Churn

“Churn” is a SaaS company’s customer attrition rate. It measures the percentage of subscribers who stop doing business.

A high churn rate singles critical business problems.

Every SaaS company I’m aware of needs to improve this vital metric. Ideas includ…….

SEATTLE, Dec. 28, 2021 /PRNewswire-PRWeb/ — SEO.co, a leading digital marketing and content agency with offices across Washington, Florida, and Arkansas, is announcing the brand new release of its own managed AI content and blog writing service. This is one of the first services of its kind in the industry.

SEO.co, which was founded as AudienceBloom in 2010 and renamed in 2019, is a digital marketing agency that takes a content-marketing approach to link building and media brand mentions. The company puts an emphasis on creating high-quality, original content for clients and then working with t…….

MW Digital Yorkshire (07882-267971), a full-service digital marketing agency servicing York, United Kingdom, has updated its SEO solutions to help local businesses grow.

York, United Kingdom – December 28, 2021 —

The company’s newly updated services are designed so their clients’ businesses can successfully get into the Google 3-pack. Appearing in Google’s map section will help local businesses grow as a much higher number of potential customers will find them while browsing for their offered products or services.

More information can be found at https://www.mwdigitalyorkshire.co.uk

MW Digi…….

Advance Market Analytics published a new research publication on “Content Marketing Software Market Insights, to 2026″ with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Content Marketing Software Market was mainly driven by the increasing R&D spending across the world.

Some of the key players profiled in the study are:

HubSpot (United States), PathFactory (Canada), Uberflip (Canada), MyAdbox (Australia), Sem…….

The ability to pivot was a universal key to survival during the pandemic. Some brands went above and beyond, such as distilleries producing hand sanitizer. Others took a more modest approach, such as restaurants and retailers offering curbside pickup.

Fremont, CA: Some of the changes that reshaped content marketing at the height of the pandemic were bound to happen eventually. Remote learning and working, streaming entertainment, telemedicine, and online shopping…….