Category: Content marketing

Do you have a framework in place for your content strategy?

In other words, do you have your plan mapped out from A to Z?

Have you answered all the most important questions necessary to building your content strategy – and have you documented them?

For these reasons and more, it’s time to learn how to create your content strategy framework.

What Is A Content Strategy?

A content strategy is a plan that tells you exactly how to execute content marketing.

Your strategy is also a guide to success with content for your business.

It’s a research-backed, thought-out plan that tells yo…….

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do. 

It’s Agent Appreciation Month here at Inman. Join us to celebrate all that agents do, all month long. Craving total access? Take advantage of our Agent Appreciation Sale, and subscribe to Inman Select for only $99.

What if I told you that you could create a 12-month marketing plan for your new listing, create reams of lifestyl…….

I wouldn’t say that content marketing is overlooked as a sales tool, but it sure gets done wrong a lot. In almost all the cases where I’ve seen content marketing fail, the primary reason for the failure was the lack of a coherent plan. And the ironic thing is, a content marketing plan is dead simple to develop. 

2 Things Good Content Marketing Accomplishes

It persuades more prospects to opt-in to the email list.It push the prospects already on the email list further down the sales funnel. 

Content marketing is not a boilerplate exercise. It has meaning and purpose that goes beyond cookie-cutter blog …….

In 2023, the name of the content marketing game is “standing out.” With so much content being created and distributed every day, today’s consumers will only make time to engage with branded content that not only grabs their attention but also provides real value. Trends in content marketing come and go, so what worked to capture eyeballs last year may not suffice this year.

In an online world saturated with influencer content and user-generated videos, a brand’s content must break through the myriad voices and images dominating most of the platforms users view on their computers, smartphones and other devices. Here, m…….

Does a new year mean new content marketing best practices? Well, yes and no.

Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed.

Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic.

Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found.

This article will review some best practices that content marketers should continue doing and som…….

In 2023, the name of the content marketing game is “standing out.” With so much content being created and distributed every day, today’s consumers will only make time to engage with branded content that not only grabs their attention but also provides real value. Trends in content marketing come and go, so what worked to capture eyeballs last year may not suffice this year.

In an online world saturated with influencer content and user-generated videos, a brand’s content must break through the myriad voices and images dominating most of the platforms users view on their computers, smartphones and other devices. Here, m…….

Does a new year mean new content marketing best practices? Well, yes and no.

Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed.

Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic.

Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found.

This article will review some best practices that content marketers should continue doing and som…….

In 2023, the name of the content marketing game is “standing out.” With so much content being created and distributed every day, today’s consumers will only make time to engage with branded content that not only grabs their attention but also provides real value. Trends in content marketing come and go, so what worked to capture eyeballs last year may not suffice this year.

In an online world saturated with influencer content and user-generated videos, a brand’s content must break through the myriad voices and images dominating most of the platforms users view on their computers, smartphones and other devices. Here, m…….

Does a new year mean new content marketing best practices? Well, yes and no.

Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed.

Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic.

Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found.

This article will review some best practices that content marketers should continue doing and som…….

In 2023, the name of the content marketing game is “standing out.” With so much content being created and distributed every day, today’s consumers will only make time to engage with branded content that not only grabs their attention but also provides real value. Trends in content marketing come and go, so what worked to capture eyeballs last year may not suffice this year.

In an online world saturated with influencer content and user-generated videos, a brand’s content must break through the myriad voices and images dominating most of the platforms users view on their computers, smartphones and other devices. Here, m…….