For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly.
But what’s the best type of content? You would likely get 12 different responses if you asked a dozen marketers.
Some will swear by blogs, while others will claim infographics are the best way to generate exposure. Ebooks can be a great way to establish your authority, while memes encourage organic shares.
Every type of content has different strengths and weaknesses. By understanding each offer’s unique benefits, you can develop a cohesive content marketing strategy unique to your needs.
In this piece, we’ll take a look at 17 types of marketing content, explain how you can use them to achieve your goals, and give you the knowledge you need to make a bigger splash with your marketing.
Why Content Marketing Is Important
The world has gone digital. As of July 2022, there were 5.03 billion people worldwide using the internet. That means 63.1% of the global population could potentially land on your website.
Thanks to smartphones, the internet has become the go-to source for entertainment, shopping, or settling arguments about Florida’s state bird (the northern mockingbird), no matter where you are.
With this in mind, it’s no surprise that a study by the Pew Research Center found 31% of American adults reported being online “almost constantly.”
The heart of any successful digital marketing campaign, content marketing offers several benefits, including:
- Building trust with your audience.
- Improving SEO efforts.
- Showcasing your expertise.
- Helping maintain your brand’s reputation.
- Encouraging social shares.
- Improving conversion rates.
And on top of this, it’s one of the most cost-effective ways to attract new leads, as you can often repurpose your content to get added exposure without a lot more work.
Of course, not all types of content will reap the same level of rewards. Your mix will depend on the specifics of your business and your goals, but some types are essential.
17 Essential Types Of Content
Since 1994, when Justin Hall created the very first weblog, or blog, as it would come to be known, blogging has been a cornerstone of successful content marketing.
A great way to regularly add new content to your website, blogs are a versatile, low-cost, and often evergreen way to boost organic traffic.
Their long-form format lets you focus on your target keywords and the important topics to your audience.
Blogs can also play an important role in your SEO strategy.
Their length (the average blog post is 1,500 to 2,500 words) provides Google’s …….