President & CEO of Corberry Digital Marketing Agency, a full-service digital marketing agency offering web design, SEO, PPC, social & more.
getty
What will truly drive traffic and engagement to your website and your business is content that is helpful to your target audience. Partner high-quality content with strategic sharing and distribution of content and you’ll be converting potential leads to paying clients soon enough. This is the essence of a good content marketing strategy.
But what is content marketing, and how can you make the most of it as a real estate broker? Let’s discuss that, along with a few content marketing strategies for you to try out.
What Is Content Marketing?
The goal of content marketing is to deliver high-quality content that will benefit your target audience. As a result, good content marketing can increase your brand awareness, engagement and, ultimately, loyalty and sales.
Identifying which channels will be most effective in delivering this content is also part of content marketing. This includes channels like your main website, blog posts, social media, etc.
6 Content Marketing Strategies To Use As A Real Estate Broker
Video
Video is a vital part of any content marketing strategy. It is one of the most engaging ways to connect with your audience. But what makes it an effective tool for content marketing?
Videos make it easier for your audience to consume and understand the content you have for them. You can tell stories more effectively through videos, and the thumbnail to a video just begs to be clicked.
Additionally, they can be more memorable than just plain text. With videos, you have the opportunity to create a lasting impression on your audience. Videos can induce deep emotions, connect with viewers on a whole other level, or just simply make them laugh.
Real estate brokers can use this medium to create “about me” videos, tips-based videos, and showcase “just sold” properties, neighborhood overviews and client testimonials.
Whatever your strategy is, having a video about it can help you get your message across better.
Photos
As a real estate broker, having photos of what you’re offering is, of course, extremely important. As visual creatures, people need to see first what real estate looks like for them to become interested. It helps you quickly, effectively and efficiently tell them about what you can offer.
Photos can also help people connect better with you. A series of photos can create a story that your audience relates to and connects with. You can also add these photos to your blog to better make a point. Showcase your …….
