Does a new year mean new content marketing best practices? Well, yes and no.
Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t changed.
Content marketing is still one of the best ways to ensure your brand remains relevant and continues to drive your site’s organic traffic.
Creating content has taken on many different forms, but there are still a lot of best practices you need to make sure you are implementing if you want it to be found.
This article will review some best practices that content marketers should continue doing and some hot topics emerging in the world of content.
Here are the seven best practices for content marketing in 2023:
- Use the customer’s voice.
- Create content using the hub & spoke content marketing model.
- Optimize your content for result types.
- Always measure your content for ROI.
- AI-generated content is here, but don’t fall for the hype.
- Re-optimize and repurpose your outdated/underperforming content.
- Break down the silos between your internal departments to move faster.
1. Using The Customer’s Voice In Your Content
Using the customer’s voice in your content will always be a best practice in content marketing, and it’s also the most important one.
You need to make sure you are matching your content to what the customer is actually searching for.
Without doing this, you might never be able to reach your target audience, even if they are looking for something you provide.
Keyword research is the bread and butter for creating any content, and a big part of creating relevant content is by making sure you are using the phrases that people actually search for.
2. Create Content Using The Hub & Spoke Content Marketing Model
Google has always cared about ranking websites that show they are authoritative around a particular topic.
What better way to show Google and customers you know what you’re talking about than creating a lot of content around the topic?
One of the best ways to do this is the hub and spoke content marketing model. This content marketing model is related to using the customer’s voice because you need to ensure the content you are writing has demand first.
This isn’t a new model to the world of content marketing, but it’s essential and isn’t going anywhere.
Using the hub and spoke model, you can build authority around a hub, which is typically one of your main business lines or services.
The spoke content is usually composed of questions related to the hub or different …….