NEW YORK, Dec. 20, 2022 /PRNewswire/ — Technavio categorizes the global content marketing market as a part of the global specialized consumer services market, which covers revenue generated by consumer service providers, including residential services, home security services, legal services, personal services, renovation, and interior design services, consumer auction services, wedding services, and funeral services. The global content marketing market size is estimated to increase by USD 584.02 billion between 2022 and 2027. The market’s growth momentum will progress at a CAGR of 16.37%.
Technavio has announced its latest market research report titled Global Content Marketing Market 2023-2027
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Global content marketing market – Vendor analysis
Vendor offerings
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Adobe Inc. – The company offers content marketing services, which include creation, publishing, and channel delivery.
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Brafton Inc. – The company offers content marketing services such as strategy development, content creation, publishing, distribution, and promotion.
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Contently Inc. – The company offers content marketing services such as expert content strategy, enterprise content marketing platform, and global talent network.
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Contentoo B.V. – The company offers content marketing services such as content localization, content creation, editing, content strategy, and design.
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Vendor landscape
The global content marketing market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer contenting in the market are Adobe Inc., Brafton Inc., ClearVoice, Inc., Content Adjacent, Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Flyp Technologies Inc., Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Media, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc., and Upland Software Inc. and others.
The market offers various growth opportunities owing to an increase in spending in the retail and financial service sectors. With the growing popularity of social media, enterprises are opting for content marketing, which will encourage vendors to launch new products. However, many new vendors are entering the market, which might intensify competition among vendors during the forecast period.
Global content marketing market – Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –
Global content marketing market – …….
