Content is the backbone of marketing.
Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is the touchpoint between your audience and your business.
To build your brand, establish trust, and ultimately generate conversions, you need high-quality collateral that accomplishes a specific goal.
But this is easier said than done, especially when you consider your overall branding and the need to keep consistency throughout all your marketing materials.
Maximizing your impact calls for a detailed blueprint of content that works toward achieving your short- and long-term goals.
In other words, you need a content strategy.
What Is A Content Strategy?
A content strategy is a tangible plan outlining how you will use content to achieve your business goals. It should include tactics to target your audience at every stage of the marketing funnel, from awareness to loyalty.
By ensuring you’re not just aimlessly creating content for its own sake, it lets you create more effective work that drives action.
For more information on how to analyze your existing content and build a strong content strategy, be sure to check out this content strategy webinar from Copypress.
After you’ve familiarized yourself with the elements of a successful content strategy, it’s time to get to work creating your own.
You could create one from scratch, but there’s no need to.
To save you time, we’ve created a downloadable template you can use. Available as both a spreadsheet and Word doc, it has everything you need to make your own unique content plan.
Download it now in your choice of format and let’s get to work filling it out.
How To Customize This Content Strategy
1. Define Your Core Strategy
Your marketing should tell a story about your brand.
Your content strategy is a roadmap of the plot. Before you dive into creating new marketing pieces, it’s important to define a few key features to ensure everyone, both internally and externally, has the same understanding of your brand.
Begin by listing your brand’s reputation and unique value propositions.
You should also research your competition and examine the type of content they’re using. If they’re having success with whitepapers, there’s a good chance that should be part of your strategy, too.
Once you have done all of this, you should describe the central themes your content will address. These could include:
- Tips, tricks, and how-tos.
- Thought leadership.
You’ll use this information to …….