As the biggest holiday of the year approaches, marketers are reflecting on what they are thankful for this holiday season.
With the COVID-19 pandemic taking over the world, it has shifted many things for marketers. According to a Merkle Inc. report, 74% have changed their approach to customer content due to the pandemic.
Still, marketers have a lot to be thankful for this holiday season. It may be their marketing team, social media, technology or health, but everyone is thankful for something. The pandemic has taken a lot out of marketers, and they are excited to be able to celebrate and reflect with their co-workers and families.
We sat down with some marketers to learn how and why they have remained thankful through the holiday season:
Alli Hill expressed her gratitude for the ability to assist her clients in staying afloat during these uncertain times.
“There’s never been a greater need for quality marketing than right now,” Hill said. “Companies are struggling with supply chain and talent shortages, new companies are opening left and right, and consumer preferences have dramatically shifted.”
Being a freelancer, Hill’s freedom of handpicking clients allows her to connect with them and become proud of the work done for the client. “As a freelancer, I’m able to handpick the clients I work with, and I’m very selective based on how I can help them reach the next level. For marketers, there’s no greater feeling than seeing the clients you work with become successful based on the work you do for them.”
Related Article: Why Marketers Are Thankful This Thanksgiving
Stephen Light is thankful for marketing automation tools. “Marketing automation doesn’t sound like a very exciting thing to be thankful for, but hear me out,” he said. “A marketer’s ultimate goal is to understand the customer, optimize their journey, and ensure their experience continues beyond hitting ‘purchase.'”
He went on to say, “Automation tools take over tedious, repetitive processes and allow us a deeper, richer understanding of our customers. They help us create hyper-personalized content and build relationships with our audience on a much deeper level than a buy-sell transaction. I’m incredibly thankful that technology has allowed us to do our jobs with a degree of effectiveness that marketers decades ago never even dreamed of.”
David Bitton is thankful for the ability to foster new relationships and provide value to the audience his company to which DoorLoop caters.
“As a result of the pandemic, our duties as marketers have been greatly enhanced this year, and I’m happy for our platform because it allows …….