Do you have a framework in place for your content strategy?
In other words, do you have your plan mapped out from A to Z?
Have you answered all the most important questions necessary to building your content strategy – and have you documented them?
For these reasons and more, it’s time to learn how to create your content strategy framework.
What Is A Content Strategy?
A content strategy is a plan that tells you exactly how to execute content marketing.
Your strategy is also a guide to success with content for your business.
It’s a research-backed, thought-out plan that tells you what kind of content to create, who you should create it for, what channels to post it to, when to post it, how to promote it, who should carry out each task, and what tools to use.
Brands and marketers that write down their strategies report more success than those that don’t. Specifically, planners are three times more likely to report success than their peers who don’t plan.
If a stranger signed on to your content marketing team, ideally, you could place your content strategy in their hands and they would understand exactly what you’re doing, why you’re doing it, and how to help make it happen.
7 Questions To Create A Content Strategy Framework
To build your framework, answer these essential questions.
1. Why Are You Creating Content?
Building your content strategy framework must begin with uncovering the “why” behind it all.
Why are you creating content, and what do you hope to get out of it? What are your goals?
And don’t just say “We want more subscribers” or “We want more traffic” – that’s too general. Get specific, here.
How many more subscribers? How much more traffic? By what time?
Instead of setting vague goals, set SMART goals.
The beauty of goal-setting is that you can always tweak your goals along the way. As long as you’re tracking your progress, you’ll learn pretty quickly if you set your sights way too high, or if you’re underestimating what your content can do.
For example, say you set a goal of earning 50% more traffic in two months.
You’ll quickly find out whether that goal is way beyond your reach just by tracking your progress week by week.
So, tweak it: Maybe it won’t take two months, but rather 6-8 months. Flexibility within your goals and your plan is key.
2. Who Is Your Audience?
Who do you hope will read the content you produce? Who will need the content you will produce?
Often, your target audience …….